The Argus’ promotion colour cover 1979

In 1979, Brighton & Hove Albion achieved their dream of reaching the top flight. Unsurprisingly, the Evening Argus marked the achievement with a 40 paged ‘Division One – Here We Come’ supplement.

This included a seven-part review of the season, an Alan Mullery eulogy by John Vinicombe, a discussion of the club’s prospects in the First Division plus pen pictures of the squad. All in black and white newsprint… which is where this foray into colour comes in: on the final page, it says:

To obtain a free full-colour folder celebrating Albion’s promotion, fans can collect vouchers from six different days’ issues of the Evening Argus, starting on Monday. Each voucher carries the name of a different Albion player. The folder, printed on art paper, includes a team picture in full colour. You can use it as a cover for this souvenir supplement or alternatively as a wall poster – or both if you collect two sets of vouchers.

All you had to do was bring your vouchers to any Evening Argus office on or after Wednesday 23rd May or send it off to the Argus promotions department.

Here is the front cover, with Brian Horton apparently jumping for joy in front of a delirious home crowd. On closer inspection, you can see his body has been cut out and crudely superimposed on the background. All done without Photoshop:

argus1979p1

As for the centre spread, there is a marvellous team photo. I’m sure that would have made the wall of many supporters at the time:

argus1979p3

Finally, the back page features action shots of key players Mark Lawrenson, Peter O’Sullivan, Teddy Maybank and Peter Ward:

argus1979p2

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One thought on “The Argus’ promotion colour cover 1979

  1. Steve Cowdry says:

    Happy days!

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